What Makes Me 'Me'

Hi, I’m Al Wisnefske. It wasn’t until my last semester at UW-Stevens Point that I even knew how real estate worked. Through a real estate investment class, I got a glimpse of the real estate world, and I was hooked.


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Like most graduates, the job search loomed. After filling out applications and not getting any calls, I decided to give real estate a try. The more I learned, the more potential I saw. My life goal of owning my own business was laid right out in front of me. It was up to me to put the pieces together. 


Forging your own path brings out your highest and true potential. My life goal was to start a business and be successful. It’s what I wanted to do and was meant to do. Real estate was the avenue I was going to pursue to make that happen. TV made it look so easy. Get a listing, pop a sign in the ground, get paid. Behind the TV, the reality was hiding. 


For most of my life, I wasn’t much of a leader. It was so much easier to follow others and perform at the status quo. I was “the shy kid” at school. I had the motivation and desire to lead, but my lack of confidence was holding me back. I wish I could pinpoint the exact moment when I broke out of my shell, but it was a gradual process. 


Being in real estate, I knew I was going to have to lead. Clients would rely on me to help them. 


After passing both my salesperson and broker exam, I was ready to sling some real estate. I owned my own firm, Wisnefske Real Estate, LLC., which never sold a property. To my credit, I only wished to get into investments, not sales. I did show some hunting properties for my dad in Waupaca County. 


I ended up signing on with a brokerage of hunting property. The company is one of the largest camouflage and licensing companies in the world. It was a childhood dream to work for them. I had some closings, made some money, but never got going. 


Self-doubt, low confidence, and outside pressure to “get a real job” were creeping in. The safe route was to get a “regular job” and settle back in. So I did. I took a delivery job. The company was great. The people were great. I loved talking with the customers. I watched and took notes on how the company was managed. I applied some of those strategies in my business and still use them today. Inside, I still wanted more. 

I left that job to start a position in sales at a local Powersports store. I had never truly sold anything in my life. I had no clue about the process. This was the largest learning curve I ever faced. I loved talking to customers. I helped them choose which product was best for them. This was a life-changing moment. I grew to love sales. Inside, I still wanted more. 


While working these two jobs, I still held my license and closed some deals. The broker from my first brokerage went and joined a growing team. He convinced me to join him. 


I knew if I wanted to help as many people as possible, I needed to jump in full-time. So I did. I left the security. I left the insurance. I left the retirement account. Inside, I was never going back. 


As time went by, I learned and applied as much as I could. I helped more people, closed more deals, and got better. I also went back to school. I’m a huge believer in higher education. To me, it’s more than studying a topic. It’s about the experience. I was forced to be on my own, pay for expenses, meet and grow with complete strangers, and think outside the box. 


I proudly hold a Bachelor’s Degree in Business Administration from the University of Wisconsin-Stevens Point and a Masters of Business Administration from Marylhurst University. 


Being forced out of my comfort zone by a constant drive for more has helped me to become a better broker for my clients. It’s forced me to be humble and authentic. I know how important your property sale is to you, so there's no time for me to be something other than my best. 


My most important job is to be connected to your situation and treat you like I would a friend or family member. I often ask clients, “Besides selling, what is the most important thing you are looking for?” The most common response is, “I want someone I can trust, that is ethical, that communicates with me.” I take pride in being all of those things. I love helping land and farm owners sell their properties and start on the next chapter of their life quickly and easily.  

"I’ve developed a proven 5-step LEGACY process for property owners whose lifestyles have shifted. Their properties have become more of a liability than an asset. This process serves as the foundation for cementing your legacy. This is a simple and seamless transition to selling your property and starting on the next chapter in your life."

Local Listings I've Sold


Monches Rd.jpeg

SOLD | $353,000
12.89+/- Acres
Washington County
Farmland and Building Sites


SOLD | $299,000
14.89+/- Acres
Washington County
Wooded Building Sites

Jackson Dr.jpeg

SOLD | $195,500
6.78+/- Acres
Washington County
Wooded Building Sites


Pleasant Valley Rd (1).jpeg
County Road O.jpeg

SOLD | $467,500
10.19+/- Acres
Washington County
Hobby Farm

SOLD | $676,000
79.81+/- Acres
Dodge County
Farm House and Acreage

Neda Rd.jpeg

SOLD | $500,000
75.65 +/- Acres
Dodge County
Farm House, Buildings, and Tillable Acreage

What My Clients Say...

“I tried 3 other realtors with zero success and was getting frustrated. Al worked with me and found me a great real estate other realtor was willing to help get this done. I trusted Al 100% and he never let me down.”

Jeff M.

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