Hi, I’m Al.
I'm a landowner, investor, proud Wisconsinite, and the Broker/Owner of Land & Legacy Group.
Wisconsin land and rural property is a solid investment. Like the decision to sell a stock, selling your real estate may be your next strategic move. Whether you own hunting land, farmland, development land, or land with a home on it, you deserve a partner who has done the work, lives and breathes Wisconsin property, and has experience that benefits you.
My business journey started in the basement bedroom of my parents' house. A simple $1.06 McDonald's coffee was a major purchase. I was also the “shy kid” for most of my early life, lacking confidence but desperate to be the best. Those struggles taught me the true value of authenticity, hard work, making every dollar count, and earning trust.
By putting all my effort into Wisconsin land and rural property sales, I quickly realized there is a swamp of county records, zoning regulations, soil tests, surveys, and fine-print contracts. Even the most experienced owner can get overwhelmed. That's why I committed myself to mastering this space. I invested over 15 years in the field and poured over $150,000 into my advanced education so I could earn the expertise necessary to guarantee your peace of mind.
I founded Land & Legacy Group to provide a specific, tailored, transparent, and risk-free partnership for rural property owners who want a successful sale. My mission is clear: to help 5,000 property owners make smart decisions, get what their property is truly worth, and sell with confidence.
I look forward to talking with you and hearing your story.

Al Wisnefske
Broker/Owner | Land & Legacy Group LLC
LET’S WORK TOGETHER.
It’s time to put my expertise to work for you with a risk-free partnership. I believe in earning your trust through results, not long-term contracts. That's why your listing begins with a 90-day initial period. This provides you with flexibility and control throughout the process. After 90 days, if we both agree to continue our work, we can simply choose to extend our contract. I take pride in providing a methodical, step-by-step experience that ensures your property is professionally valued, marketed, and sold.

FIRST CONVERSATION
This initial, no-obligation conversation is dedicated entirely to your property's unique story and your personal goals. We'll take the time to get to know each other, discuss your motivations, and gather all the essential background information needed to begin understanding your asset's true potential. Whether we meet by phone or in person, the focus is on building trust and clarity.

PROPERTY ANALYSIS & PROPOSAL
Following our conversation, I dive into a deep analysis of your property. I research current market data, local zoning regulations, and recent comparable sales to determine your asset's true value. This information forms the foundation of your personalized proposal, which will clearly outline the three listing options I have (Standard, Premium, and Elite), allowing you to choose the perfect strategy that aligns with your goals.

FINALIZE LISTING DOCUMENTS
This step is all about trust and transparency. I prepare the necessary, state-approved listing documents and disclosures for your review. We will walk through the documents to ensure clarity on every detail, especially your 90-day initial listing period, which guarantees you maximum flexibility and control. Once approved, we sign, and our dedicated working relationship begins.

EXECUTE TARGETED MARKETING
Based on the service offering you select in my proposal, I immediately execute the custom marketing strategy designed to attract the most qualified buyer pool. This strategy utilizes professional assets and specialized outreach to ensure your land gets unparalleled exposure to the right audience, going far beyond simply listing it online.

OFFER REVIEW & NEGOTIATION
When an offer arrives, I immediately guide you through a thorough review. We carefully examine every detail, including the proposed price, financing, and any buyer contingencies. My role is to clarify every term, provide my professional recommendation, and manage the entire negotiation process to ensure the final agreement aligns perfectly with your selling goals.

SUCCESSFUL CLOSING
Once the offer is accepted, I meticulously manage the closing process. I coordinate with the title company and other involved parties to ensure all necessary documents are prepared and exchanged efficiently. My role is to oversee the entire process, guiding you through the final paperwork and ensuring a smooth closing of the transaction.
FAQs
Think of it as a friendly hello from a fellow landowner who's plugged into the local real estate scene! With so much information out there about land for sale and the market, I feel it's important to share real, accurate facts with people in our community – no strings attached. We all deserve to know what's happening locally that could impact our investments. If you'd ever prefer not to receive these updates, just let me know, and I'll respect your choice completely.
I've dedicated my entire professional life to understanding land, starting well before I went to college. My education, including a Master of Business Administration (MBA) with a real estate concentration and credentials, like my Accredited Land Consultant (ALC) designation, are tools I use to give you a unique advantage in the market.
In addition to helping clients, I've personally invested in a multi-million dollar real estate portfolio. This hands-on experience, combined with my various licenses and mentorships, means I bring a truly comprehensive understanding of every aspect of a land deal.
I don't just sell land; I live and breathe it. My 15+ years of experience are all focused on getting you the best possible outcome.
I am licensed to assist you with land for sale in Wisconsin. My primary expertise lies in land for sale in Wisconsin, as well as farms for sale and country homes for sale. While this is my main area, I've also built a strong network across the US. So, if you're looking to buy or sell any type of property nationwide, reach out, and I can connect you with a trusted referral partner.
My approach goes far beyond simply listing it online and waiting. I understand that rural and legacy properties attract a unique and often discerning buyer pool. That's why my marketing strategy is laser-focused on identifying and reaching those specific individuals who are actively searching for the very type of land you have to offer.
I aim to tailor my marketing message and channels to resonate directly with the most qualified prospects, ensuring your listing isn't just seen by anyone, but by those who truly appreciate its unique value and potential. For you, this means a more efficient and effective selling experience. My goal is to connect you with a buyer who not only meets your financial expectations but also understands and values the unique legacy your land represents.
Land & Legacy Group is built on a simple foundation: my direct involvement and a passion for the land's legacy. Unlike other brokers who just focus on the transaction, I take the time to understand your property's story, its true value, and its potential.
I emphasize the legacy of owning rural and distinctive land. My goal is to create a meaningful, strategic connection between people and property. This personal focus and dedication are what truly set me apart. It’s a different kind of deal, focused on your outcome.
It all starts with a simple conversation where I take the time to understand your property's story and your personal goals for selling. This ensures that my strategy is perfectly aligned with your objectives from day one.
Next, I'll dive into a detailed property evaluation. Using my market knowledge and analytical tools, I'll determine the optimal and most competitive value for your land.
The rest of the process is focused on a smooth, stress-free experience, from preparing all the materials to ensuring your land is showcased to the right buyers.
I intentionally don't feature a public list of properties on this site because my approach to selling land is highly tailored and targeted. My marketing machine is designed to find the exact right buyer for each unique property, often utilizing specific outreach strategies that go beyond a broad public listing.
For those who want to browse available listings, you can Click Here to view my listings on Land Broker MLS.
To get the most relevant and up-to-date details on my current properties, the best thing to do is Schedule A Call with me directly. We can talk about what you’re looking for, and I can provide you with personalized information on properties that fit your criteria. This ensures you receive only the most relevant and up-to-date details.
My primary focus is on assisting landowners in selling their property, and I commit to a limited number of buyers to ensure I can give every client my full dedication.
Due to this commitment, my capacity for buyer representation is limited. If you are a serious buyer looking for a highly-focused partner, let's Schedule A Call for us to discuss your specific needs and qualifications. We can discuss your specific needs and see if it's a good fit for us to work together.
Don’t hesitate to reach out to me directly. I’m always happy to talk about your land, the market, or any questions you have about your asset.
My door is always open for a free, no-obligation conversation. Let's talk